Peak Pack Granola
Peak Pack Granola is meant for those who are always on the go. These individual pillow case packs of granola are easy to snack on or pour in your yogurt or cereal at work. This brand was designed for those who need a reminder to take break when they have reached their peak. Whether it be a physical mountain peak they have reached on their hike, or the peak of stress during their day, these packs of granola encourage people to slow down and take a snack break.
Each different flavor is associated with a different mountain range and the colors that reflect it. I mocked up a design specifically for the Rocky Mountain flavor granola.
The mountain range graphic goes all the way around the box along with a calming line that weaves in and out of the mountains representing breathing as well as a journey with highs and lows. I hand drew the logo typography as I wanted it to have control of peaks in the word and it to look more natural. I paired this with the typeface Baskerville to give the system contrast.
Above is the flat package designs of the interior and exterior of the box. The interior shows a map of one of the rocky mountain trails and key places to stop and take a break. Also shown is the flat designs of the individual pillow packs that would contain the granola. Each pack includes a breathing exercise, daily reminders, meditation plans, and more. This way, consumers are able to learn ways to control their mental health. Lastly, there is a mockup of the packages on a shelf and how they can all connect if stacked a certain way.
Below are sketches of my creative process.
