The mountain range graphic goes all the way around the box along with a calming line that weaves in and out of the mountains representing breathing as well as a journey with highs and lows. I hand drew the logo typography as I wanted it to have control of peaks in the word and it to look more natural. I paired this with the typeface Baskerville to give the system contrast.
Above is the flat package designs of the interior and exterior of the box. The interior shows a map of one of the rocky mountain trails and key places to stop and take a break. Also shown is the flat designs of the individual pillow packs that would contain the granola. Each pack includes a breathing exercise, daily reminders, meditation plans, and more. This way, consumers are able to learn ways to control their mental health. Lastly, there is a mockup of the packages on a shelf and how they can all connect if stacked a certain way.
Below are sketches of my creative process.
