NFL Style
NFL Style promotes fashion and passion for the NFL fans. Their social pages lead followers to the official NFL online shop that sells apparel and products for everyone. With help from talented copywriters, I designed social posts across all platforms.
I also assisted with the art direction at the holiday shoot (photos shown in the first three posts) and designed the social ads posted during the season. I truly enjoyed having a major role in each phase of this process – from planning the shoot, to design execution, to client approvals, to posting. Engagement skyrocketed on these posts compared to years prior.
We were also provided assets from an internal photoshoot. My job was to work with the creative team and make engaging social posts that highlighted the unique NFL apparel offered on NFLshop.com. The photography was doing most of the work here, but we wanted to find ways to combine the imagery with our punchy taglines to give an editorial feel.
